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Information Architect Marketing Automation

At a glance

We are currently seeking a high caliber professional to join a strategic bank-wide program, Marketing Automation, in the role of information architect across business data stores.

The objective of the program is to reinvent customer experience by leveraging the scale of customer interactions cross business lines. To achieve this, one needs to build relevance through data-driven journey management by supporting a new customer interaction models. We work towards utilizing data as fundament for proactive, relevant and seamless customer interactions cross- touchpoints.

Your purpose is to provide a business data and information model and underlying data and information architecture for Marketing Automation that meets business needs, in line with bank-wide data management and architecture existing and upcoming standards and policies.

The job

In short, your job and responsibilities as Information Architect will be to

  • Own and develop a fit for purpose data and information vision and roadmap for Marketing Automation.
  • Develop and oversee the documentation of conceptual, business and logical data models to support data and analytics endeavors.
  • Work with IT, business data modellers, BI and Data Science teams to understand business data consumers’ needs and develop data and information products.
  • Create and maintain data and information architectures. Leverage the capabilities of vendors and sourcing suppliers to define the data and information architectures.
  • Present data and information architectural blueprints/roadmaps to the relevant architectural governance committees, to obtain timely approval avoiding delay or project risk.
  • Ensure the data and information architecture allows seamless flow of data and information cross business lines.
  • Define and communicate a data and information architecture that balances the needs of Marketing Automation and the business line(s) aligned with bank-wide standards and policies.
  • Determine and align to overall data modeling standards, guidelines, best practices, and approved modeling techniques and approaches.
  • Supervise the business data modeling staff.
  • Oversee end-to-end data life cycle management activities for Marketing Automation.
  • Support the functional business leaders to build, lead, develop, appraise, and motivate multi-disciplinary teams (tribe structure) capable of satisfying the accountabilities described above.
The environment

From Tikkie to personalized mobile advertising and a chatbot that really matters. At this place people work on the successful banking app as well as Grip. Here you find our E-Commerce teams and our colleagues of ‘Video Banking’. In short, within Customer & Digital Experience the online platforms are being created and built that offer all the digital products of ABN AMRO Retail. All of these developments and products are powered by the data & analytics of the Center of Expertise Advanced Analytics & Data (CoE AA&D).

The success of our organisation depends on the quality of our people and the ideas that they have. Truly surprising insights and innovative solutions for our clients result from an interplay of cultures, knowledge and experience. Diversity is therefore extremely important to our organisation. To ensure that everyone at ABN AMRO can develop their talents, we encourage an inclusive culture in which all colleagues feel engaged and appreciated.

Required qualifications
  • Bachelor’s degree in a quantitative field (Computer Science, Engineering or related field), Master’s degree in a similar program and 10+ years of information management and architecture experience.
  • Familiarity with advanced data and information management practices, data modeling and data analysis.
  • Deep understanding of the principles and practice of data and information architecture.
  • Familiarity with advanced modeling approaches, tools, and model repositories.
  • Possesses interpersonal skills, including teamwork, facilitation, and negotiation skills and experience. 
  • Ability to maintain a sufficiently deep knowledge of business areas and technology to provide architectural leadership and direction for Marketing Automation.
  • Ability to win the trust, confidence, and commitment of senior business and IT stakeholders and to lead their thinking.
  • Ability to communicate resource demand to meet the delivery commitments of Marketing Automation cross business lines.
  • Ability to pragmatically balance the demands of delivery projects with the need to maintain the integrity of the target data and information architecture.
  • Ability to effectively balance strategy and vision activity with the operational and service demand, building collaborative relationships with stakeholders and diverse, cross-functional teams/organizations to define requirements, scope and delivery timeframes, driving on-time execution.
  • Expected to carry out core accountabilities with minimal level of supervision for complex tasks and no supervision for more routine matters.
Preferred qualifications
  • Ability to relate architectural decisions and recommendations to business needs.
  • Ability to regularly learn and adopt new technology.
  • Experience developing reference data and information architectures, principles and standards.Strong analytical and problem-solving skills.
  • Ability to communicate across all levels of the organisation and work with diverse project teams.
  • Retail, Banking and/ or e-Commerce experience.
  • Cloud data platforms, ideally Microsoft Azure (ML, AI, ETL) experience.
  • Enterprise data models and data governance.
  • Master data management, metadata management and data quality practices.
  • Information Lifecycle Management, archive, records management.
We offer

At Customer & Digital Experience you get the freedom and responsibility to improve our products & services. In other words, we encourage you to release your creativity and put it into practice. The environment is similar to a start-up atmosphere, so feel free to wear your sneakers.At ABN AMRO we work on solutions in agile teams that help the customer move forward in their finances. The agenda of the teams are determined via the lean strategy method: generating ideas, testing, improving based on customer feedback and, finally, deliver the end-result in the form of new services or features that are available to all customers. Therefore, innovative and practical. Do you like this? It even gets better. Since you work in multidisciplinary teams, you will acquire knowledge on different business areas. Via this way you are able to maximize personal development.

Additional information

This role will be located in Amsterdam. Should you want to know more about this job opening, please reach out to Alexandra Caraghiulea: alexandra.caraghiulea@nl.abnamro.com or Marco de Nooijer: marco.de.nooijer@nl.abnamro.com.


Amsterdam, Noord-Holland, NL

Job Posting Date: 
Requisition ID:  33847

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