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Product Owner (f/m) - Customer Data Profile (Tealium)

At a glance

Do you want to be part of developing the next generation of customer experience in banking based on data?

Every step in the customer journey should be a fantastic experience. Proactive communication, personal messaging and real time relevant content will be largely based on data. Data is one of the key assets of our bank. The bank is rapidly changing to a digital environment and creating a huge amount of relevant data. This gives an opportunity to use this data in our marketing automation stack and be the innovative company we want to be.  For this challenge, we are looking for an ambitious product owner who is capable of delivering the required solutions, guiding the teams toward the future and informing the stakeholders about the progress and results.

We strongly believe that online banking should be easier, faster, more delightful, and more personal to create sustainable long-term relationships with our customers. We develop suitable solutions that give our customers greater financial control. With a vast amount of data at hand, together with our unique usability lab as test-station we build digital services in an agile way that surprise customers and help them move forward.

Your profile

Soft skills

  • Able to bridge the gap between use cases and technical capabilities by connecting people with different knowledge levels, expertises and backgrounds
  • Fast learner in terms of new SaaS tools and cloud technology
  • Possesses interpersonal skills, including teamwork, facilitation, and negotiation skills and experience
  • Excellent analytical and technical skills
  • Ability to effectively balance strategy and vision activity with the operational and service demand, building collaborative relationships with stakeholders and diverse, cross-functional teams/organizations to define requirements, scope and delivery timeframes, driving on-time execution

Hard skills

  • Agile Scrum/Product owner certificate or extensive knowledge of the way of working
  • Affinity with Marketing Automation solutions (paid media, analytics platforms, customer data platform etc.)
  • Ablility to take ownership of the two delivery teams
  • Experience with (data related) cloud solutions (pre)
  • Experience with Tag Management Systems (pre)
Your job
  • Develop the marketing technology capabilities within ABN AMRO (Tag management, Customer Data Platform, Audience management).
  • Integrate all the platforms for a seamless customer experience.

As a product owner within the Marketing Automation ecosystem you will (together with your team members) be responsible for:

  • Implement and activate several Marketing Automation tools to support real time event driven personal marketing 
  • Advise relevant stakeholders and marketing parties about the possibilities with the Marketing Automation solution
  • Work with stakeholders and prioritize their wishes
  • Set up a new platform and implement it within the whole ABN AMRO organization (cross business line)
  • Develop the right Tag Management setup, data layering, media tagging and custom scripting  
  • Retrieve and define data needs for the developed use cases
  • Work together with data scientists regarding the connection between their models and your Marketing Automation stack 
  • Connect and activate the Marketing Automation tools in order to fully utilize all the capabilities
The Environment

From Tikkie to personalized mobile advertising and a chatbot that really matters. At this place, people work on the successful banking app as well as Grip. Here you find our E-Commerce teams and our colleagues of ‘Video Banking’. In short, within Customer & Digital Experience the online platforms are being created and built that offer all the digital products of ABN AMRO Retail. All of these developments and products are powered by the data & analytics of the Center of Expertise Advanced Analytics & Data (CoE AA&D).

The marketing automation department works for all business lines and delivers tooling for Corporate Banking, Private Banking (International), Brand Marketing and Communication and Retail.

We are offering

At Customer & Digital Experience you get the freedom and responsibility to improve our products & services. In other words, we encourage you to release your creativity and put it into practice. The environment is similar to a start-up atmosphere, so feel free to wear your sneakers. You will work in a data-driven fast-growing environment where there is more than enough room to develop your skills and expertise and have fun along the way.


This role will be located in Amsterdam. Should you want to know more about this job opening, please reach out to Ralf Coolen  ralf.coolen@nl.abnamro.com

Equal opportunities for all
The success of our organisation depends on the quality of our people and the ideas that they have. Truly surprising insights and innovative solutions for our clients result from an interplay of cultures, knowledge and experience. Diversity is therefore extremely important to our organisation. To ensure that everyone at ABN AMRO can develop their talents, we encourage an inclusive culture in which all colleagues feel engaged and appreciated.

Amsterdam, Noord-Holland, NL

Job Posting Date: 
Requisition ID:  37401

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